Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 2 303 700 Instagram users in Bulgaria in August 2026, which accounted for 34.7% of its entire population.
The majority of them were women - 53.8%.
People aged 25 to 34 were the largest user group (728 900).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 150 400.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Aug | 2 303 700 | 34.7% | 52.2% | 47.8% | +4.3% |
| Jul | 2 209 000 | 33.2% | 54.5% | 45.5% | -5.9% |
| Jun | 2 346 300 | 35.3% | 54.2% | 45.8% | +9.5% |
| May | 2 142 100 | 32.2% | 55% | 45% | +3% |
| Apr | 2 079 900 | 31.3% | 53.5% | 46.5% | -4.5% |
| Mar | 2 178 700 | 32.8% | 54.7% | 45.3% | -1.6% |
| Feb | 2 215 100 | 33.3% | 54.5% | 45.5% | +0.2% |
| Jan '26 | 2 211 100 | 33.3% | 54.5% | 45.5% | +2% |
| Dec | 2 167 600 | 32.6% | 54.8% | 45.2% | +2.8% |
| Nov | 2 107 700 | 31.7% | 55.5% | 44.5% | +1.1% |
| Oct | 2 084 700 | 31.4% | 53.5% | 46.5% | -1.6% |
| Sep '25 | 2 117 700 | 31.9% | 52.9% | 47.1% | - |
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As of August 2026, there are 2 303 700 Instagram users in Bulgaria - 34.7% of the country's population.
The largest age group is 25 to 34, making up 31.6% of Instagram users in Bulgaria.
Women make up the majority, at 53.8% of Instagram users in Bulgaria.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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