Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 511 600 Facebook users in Bulgaria in July 2026, which accounted for 67.8% of its entire population.
The majority of them were women - 52.1%.
People aged 25 to 34 were the largest user group (1 036 200).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 221 400.
There were 2 209 000 Instagram users in Bulgaria in July 2026, which accounted for 33.2% of its entire population.
The majority of them were women - 54%.
People aged 25 to 34 were the largest user group (724 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 136 400.
There were 3 773 100 Messenger users in Bulgaria in July 2026, which accounted for 56.7% of its entire population.
The majority of them were women - 52.3%.
People aged 35 to 44 were the largest user group (779 100).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 202 900.
There were 1 799 000 Linkedin users in Bulgaria in July 2026, which accounted for 27% of its entire population.
People aged 25 to 34 were the largest user group (690 000).
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