Instagram users in Bulgaria
There were 2 084 700 Instagram users in Bulgaria in October 2025, which accounted for 31.2% of its entire population.
The majority of them were women - 53.9%.
People aged 25 to 34 were the largest user group (698 300).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 123 100.