Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 3 800 600 Instagram users in Serbia in July 2026, which accounted for 45% of its entire population.
The majority of them were women - 53.3%.
People aged 25 to 34 were the largest user group (1 205 100).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 262 100.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Jul | 3 800 600 | 45% | 52.6% | 47.4% | -3% |
| Jun | 3 917 000 | 46.4% | 53.8% | 46.2% | +2.3% |
| May | 3 829 600 | 45.4% | 52.6% | 47.4% | +1.8% |
| Apr | 3 760 900 | 44.6% | 54.1% | 45.9% | +0.6% |
| Mar | 3 737 900 | 44.3% | 52.8% | 47.2% | -1.6% |
| Feb | 3 797 900 | 45% | 52.6% | 47.4% | +0.3% |
| Jan '26 | 3 787 700 | 44.9% | 52.6% | 47.4% | +1.4% |
| Dec | 3 734 500 | 44.3% | 51.4% | 48.6% | +2.3% |
| Nov | 3 650 900 | 43.3% | 52.8% | 47.2% | +0.8% |
| Oct | 3 620 900 | 42.9% | 52.8% | 47.2% | -1.5% |
| Sep | 3 674 400 | 43.6% | 52.8% | 47.2% | +3.3% |
| Aug '25 | 3 557 500 | 42.2% | 51.4% | 48.6% | - |
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As of July 2026, there are 3 800 600 Instagram users in Serbia - 45% of the country's population.
The largest age group is 25 to 34, making up 31.7% of Instagram users in Serbia.
Women make up the majority, at 53.3% of Instagram users in Serbia.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language.
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