serbia flag

Social media users
in Serbia
July 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
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  • DHL
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  • Entrepreneur Europe
  • Social Media Today

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2026
5 226 100
51.2%
women
48.8%
men
 
 
13-17
n/a
7.7%
6.9%
18-24
14.6%
13.8%
14.1%
25-34
27.9%
10.1%
10.1%
35-44
20.2%
8.5%
8.2%
45-54
16.6%
5.9%
5.3%
55-64
11.2%
5.2%
4.3%
65+
9.5%

There were 5 226 100 Facebook users in Serbia in July 2026, which accounted for 61.9% of its entire population.

The majority of them were women - 51.2%.

People aged 25 to 34 were the largest user group (1 460 400).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 223 900.

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Instagram users in Serbia

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Instagram users in Serbia
2026
3 800 600
53.3%
women
46.7%
men
 
 
13-17
n/a
9.6%
8.3%
18-24
17.9%
16%
15.7%
25-34
31.7%
10.8%
9.7%
35-44
20.5%
8.6%
6.9%
45-54
15.5%
4.9%
3.6%
55-64
8.5%
3.4%
2.4%
65+
5.8%

There were 3 800 600 Instagram users in Serbia in July 2026, which accounted for 45% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (1 205 100).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 262 100.

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Messenger users in Serbia

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Messenger users in Serbia
2026
3 345 000
50.3%
women
49.7%
men
 
 
13-17
n/a
3.7%
3.6%
18-24
7.3%
10.9%
11.8%
25-34
22.6%
11.1%
11.6%
35-44
22.7%
10.3%
10.2%
45-54
20.4%
7.5%
7%
55-64
14.5%
6.8%
5.6%
65+
12.4%

There were 3 345 000 Messenger users in Serbia in July 2026, which accounted for 39.6% of its entire population.

The slight majority of them were women - 50.3%.

People aged 35 to 44 were the largest user group (759 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 188 700.

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Linkedin users in Serbia

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Linkedin users in Serbia
2026
1 910 000
24.1%
18-24
24.1%
49.7%
25-34
49.7%
24.1%
35-54
24.1%
2.1%
55+
2.1%

There were 1 910 000 Linkedin users in Serbia in July 2026, which accounted for 22.6% of its entire population.

People aged 25 to 34 were the largest user group (950 000).

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