Instagram users in Serbia
There were 3 787 700 Instagram users in Serbia in January 2026, which accounted for 44.9% of its entire population.
The majority of them were women - 52.9%.
People aged 25 to 34 were the largest user group (1 214 200).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 261 800.