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Social media users
in Bhutan
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

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Facebook users in Bhutan
2025
564 300
48.2%
women
51.8%
men
 
 
13-17
n/a
14.1%
13.7%
18-24
27.8%
16.6%
18%
25-34
34.6%
9.9%
10.8%
35-44
20.7%
4.2%
5.2%
45-54
9.4%
1.9%
2.4%
55-64
4.3%
1.5%
1.8%
65+
3.2%

There were 564 300 Facebook users in Bhutan in December 2025, which accounted for 63.2% of its entire population.

The majority of them were men - 51.8%.

People aged 25 to 34 were the largest user group (195 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 101 500.

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Instagram users in Bhutan

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Instagram users in Bhutan
2025
157 300
51.7%
women
48.3%
men
 
 
13-17
n/a
21%
17.4%
18-24
38.5%
19.3%
19.3%
25-34
38.7%
8.1%
8.1%
35-44
16.2%
2.4%
2.7%
45-54
5.1%
 
 
55-64
n/a
0.8%
0.8%
65+
1.6%

There were 157 300 Instagram users in Bhutan in December 2025, which accounted for 17.6% of its entire population.

The majority of them were women - 51.7%.

People aged 25 to 34 were the largest user group (60 800).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 27 400.

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Messenger users in Bhutan

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Messenger users in Bhutan
2025
530 100
48%
women
52%
men
 
 
13-17
n/a
13.6%
13.5%
18-24
27.1%
16.4%
18%
25-34
34.3%
10.1%
11%
35-44
21%
4.4%
5.3%
45-54
9.7%
2%
2.5%
55-64
4.5%
1.5%
1.8%
65+
3.3%

There were 530 100 Messenger users in Bhutan in December 2025, which accounted for 59.4% of its entire population.

The majority of them were men - 52%.

People aged 25 to 34 were the largest user group (182 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 95 200.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2025
139 400
25.8%
18-24
25.8%
55.2%
25-34
55.2%
17.9%
35-54
17.9%
1%
55+
1%

There were 139 400 Linkedin users in Bhutan in December 2025, which accounted for 15.6% of its entire population.

People aged 25 to 34 were the largest user group (77 000).

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