bulgaria flag

Social media users
in Bulgaria
THE LAST MONTH OF 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2026
4 416 900
52.3%
women
47.7%
men
 
 
13-17
n/a
6.6%
5.9%
18-24
12.6%
11.3%
11.9%
25-34
23.2%
9.8%
10.1%
35-44
19.9%
9.2%
8.9%
45-54
18.2%
7.5%
6.1%
55-64
13.6%
7.7%
4.8%
65+
12.5%

There were 4 416 900 Facebook users in Bulgaria in May 2026, which accounted for 66.3% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (1 023 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 211 500.

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Instagram users in Bulgaria

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Instagram users in Bulgaria
2026
2 142 100
54.1%
women
45.9%
men
 
 
13-17
n/a
10.6%
9.3%
18-24
19.9%
16.6%
16.7%
25-34
33.3%
11.5%
9.5%
35-44
21.1%
8.6%
6.1%
45-54
14.7%
4.2%
2.6%
55-64
6.8%
2.7%
1.6%
65+
4.3%

There were 2 142 100 Instagram users in Bulgaria in May 2026, which accounted for 32.2% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (713 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 131 100.

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Messenger users in Bulgaria

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Messenger users in Bulgaria
2026
3 727 600
52.3%
women
47.7%
men
 
 
13-17
n/a
4.9%
4.7%
18-24
9.6%
10%
10.7%
25-34
20.7%
10.3%
10.5%
35-44
20.8%
10.1%
9.8%
45-54
19.9%
8.4%
6.8%
55-64
15.2%
8.7%
5.2%
65+
13.9%

There were 3 727 600 Messenger users in Bulgaria in May 2026, which accounted for 56% of its entire population.

The majority of them were women - 52.3%.

People aged 35 to 44 were the largest user group (774 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 195 600.

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Linkedin users in Bulgaria

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Linkedin users in Bulgaria
2026
1 810 000
24.9%
18-24
24.9%
38.1%
25-34
38.1%
32.6%
35-54
32.6%
4.4%
55+
4.4%

There were 1 810 000 Linkedin users in Bulgaria in May 2026, which accounted for 27.2% of its entire population.

People aged 25 to 34 were the largest user group (690 000).

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