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Social media users
in Bulgaria
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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  • Social Media Today

Facebook users in Bulgaria

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Facebook users in Bulgaria
2026
4 705 600
52.2%
women
47.8%
men
 
 
13-17
n/a
6.8%
6.1%
18-24
12.9%
11.2%
11.8%
25-34
23%
9.8%
10.2%
35-44
20%
9.2%
8.9%
45-54
18.1%
7.4%
6.1%
55-64
13.4%
7.7%
4.8%
65+
12.5%

There were 4 705 600 Facebook users in Bulgaria in June 2026, which accounted for 70.7% of its entire population.

The majority of them were women - 52.2%.

People aged 25 to 34 were the largest user group (1 081 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 227 400.

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Instagram users in Bulgaria

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Instagram users in Bulgaria
2026
2 346 300
54.1%
women
45.9%
men
 
 
13-17
n/a
10.7%
9.4%
18-24
20.1%
16.3%
16.5%
25-34
32.7%
11.6%
9.4%
35-44
21%
8.6%
6.2%
45-54
14.7%
4.2%
2.8%
55-64
7%
2.8%
1.6%
65+
4.4%

There were 2 346 300 Instagram users in Bulgaria in June 2026, which accounted for 35.3% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (768 400).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 144 300.

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Messenger users in Bulgaria

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Messenger users in Bulgaria
2026
3 913 400
52.3%
women
47.7%
men
 
 
13-17
n/a
4.9%
4.8%
18-24
9.7%
9.8%
10.6%
25-34
20.3%
10.3%
10.5%
35-44
20.8%
10.2%
9.7%
45-54
19.9%
8.5%
6.8%
55-64
15.3%
8.7%
5.3%
65+
14%

There were 3 913 400 Messenger users in Bulgaria in June 2026, which accounted for 58.8% of its entire population.

The majority of them were women - 52.3%.

People aged 35 to 44 were the largest user group (815 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 207 900.

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Linkedin users in Bulgaria

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Linkedin users in Bulgaria
2026
1 799 000
25%
18-24
25%
38.4%
25-34
38.4%
32.2%
35-54
32.2%
4.4%
55+
4.4%

There were 1 799 000 Linkedin users in Bulgaria in June 2026, which accounted for 27% of its entire population.

People aged 25 to 34 were the largest user group (690 000).

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