Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 815 300 Facebook users in New Zealand in June 2026, which accounted for 90.7% of its entire population.
The majority of them were women - 52.7%.
People aged 25 to 34 were the largest user group (1 265 200).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 250 100.
There were 2 935 800 Instagram users in New Zealand in June 2026, which accounted for 55.3% of its entire population.
The majority of them were women - 55.4%.
People aged 25 to 34 were the largest user group (925 400).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 302 600.
There were 3 518 700 Messenger users in New Zealand in June 2026, which accounted for 66.3% of its entire population.
The majority of them were women - 52.5%.
People aged 25 to 34 were the largest user group (850 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 206 700.
There were 3 520 000 Linkedin users in New Zealand in June 2026, which accounted for 66.3% of its entire population.
People aged 25 to 34 were the largest user group (1 500 000).
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