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Social media users
in New Zealand

AT THE END OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2025
4 624 500
52.8%
women
47.2%
men
 
 
13-17
n/a
9.8%
8.1%
18-24
17.9%
12.7%
13.3%
25-34
26%
9.6%
9.4%
35-44
19.1%
7.3%
6.4%
45-54
13.7%
6.2%
4.9%
55-64
11.1%
7.1%
5.1%
65+
12.3%

There were 4 624 500 Facebook users in New Zealand in December 2025, which accounted for 87.6% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 201 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 238 000.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2025
2 780 600
55.6%
women
44.4%
men
 
 
13-17
n/a
13%
10.4%
18-24
23.4%
16.1%
15.5%
25-34
31.6%
10.6%
8.7%
35-44
19.2%
7.1%
4.7%
45-54
11.8%
5.1%
2.9%
55-64
8%
3.8%
2.2%
65+
5.9%

There were 2 780 600 Instagram users in New Zealand in December 2025, which accounted for 52.7% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (877 900).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 289 800.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2025
3 426 700
52.5%
women
47.5%
men
 
 
13-17
n/a
6.2%
5.7%
18-24
11.9%
11.9%
12.5%
25-34
24.4%
10.7%
10.5%
35-44
21.2%
8.4%
7.3%
45-54
15.7%
7.3%
5.7%
55-64
13%
8.1%
5.8%
65+
13.9%

There were 3 426 700 Messenger users in New Zealand in December 2025, which accounted for 64.9% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (835 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 198 600.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2025
3 350 000
20.9%
18-24
20.9%
44.8%
25-34
44.8%
29%
35-54
29%
5.4%
55+
5.4%

There were 3 350 000 Linkedin users in New Zealand in December 2025, which accounted for 63.5% of its entire population.

People aged 25 to 34 were the largest user group (1 500 000).

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