Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 744 400 Facebook users in New Zealand in August 2026, which accounted for 89.1% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (1 230 600).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 251 400.
There were 2 901 000 Instagram users in New Zealand in August 2026, which accounted for 54.5% of its entire population.
The majority of them were women - 55.4%.
People aged 25 to 34 were the largest user group (908 900).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 289 800.
There were 3 508 800 Messenger users in New Zealand in August 2026, which accounted for 65.9% of its entire population.
The majority of them were women - 52.5%.
People aged 25 to 34 were the largest user group (840 500).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 209 100.
There were 3 520 000 Linkedin users in New Zealand in August 2026, which accounted for 66.1% of its entire population.
People aged 25 to 34 were the largest user group (1 500 000).
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