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Social media users
in Serbia
June 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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  • DHL
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  • Entrepreneur Europe
  • Social Media Today

Facebook users in Serbia

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Facebook users in Serbia
2026
5 399 300
50.9%
women
49.1%
men
 
 
13-17
n/a
7.7%
6.9%
18-24
14.7%
13.8%
14.3%
25-34
28.1%
10%
10.2%
35-44
20.2%
8.4%
8.1%
45-54
16.5%
5.8%
5.3%
55-64
11.1%
5.1%
4.2%
65+
9.4%

There were 5 399 300 Facebook users in Serbia in June 2026, which accounted for 64% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (1 517 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 228 600.

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Instagram users in Serbia

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Instagram users in Serbia
2026
3 917 000
53%
women
47%
men
 
 
13-17
n/a
9.7%
8.4%
18-24
18.1%
16%
15.9%
25-34
31.9%
10.7%
9.8%
35-44
20.5%
8.4%
6.9%
45-54
15.3%
4.8%
3.6%
55-64
8.4%
3.4%
2.4%
65+
5.7%

There were 3 917 000 Instagram users in Serbia in June 2026, which accounted for 46.4% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 249 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 269 900.

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Messenger users in Serbia

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Messenger users in Serbia
2026
3 429 300
50.1%
women
49.9%
men
 
 
13-17
n/a
3.7%
3.6%
18-24
7.3%
10.9%
11.9%
25-34
22.8%
11%
11.7%
35-44
22.7%
10.2%
10.2%
45-54
20.4%
7.5%
7%
55-64
14.5%
6.7%
5.6%
65+
12.3%

There were 3 429 300 Messenger users in Serbia in June 2026, which accounted for 40.6% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (781 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 190 600.

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Linkedin users in Serbia

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Linkedin users in Serbia
2026
1 910 000
24.1%
18-24
24.1%
49.7%
25-34
49.7%
24.1%
35-54
24.1%
2.1%
55+
2.1%

There were 1 910 000 Linkedin users in Serbia in June 2026, which accounted for 22.6% of its entire population.

People aged 25 to 34 were the largest user group (950 000).

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