Instagram users in Brazil
There were 159 310 100 Instagram users in Brazil in December 2025, which accounted for 71.3% of its entire population.
The majority of them were women - 57.4%.
People aged 25 to 34 were the largest user group (49 900 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 22 400 000.