Instagram users in Brazil
There were 159 514 100 Instagram users in Brazil in March 2026, which accounted for 71.5% of its entire population.
The majority of them were women - 57.6%.
People aged 25 to 34 were the largest user group (50 300 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 22 500 000.