Instagram users in Brazil
There were 153 710 800 Instagram users in Brazil in October 2025, which accounted for 68.8% of its entire population.
The majority of them were women - 57.8%.
People aged 25 to 34 were the largest user group (47 700 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 21 300 000.